AI design and video pricing, vendor by vendor
How the market compares
| Company | Entry / Free | Tier 2 | Tier 3 | Tier 4 / Teams | Enterprise / Custom |
|---|---|---|---|---|---|
|
sold by image count, metered in credits
|
Starter $19 (annual = monthly) 100 Nano Banana Pro images/month 3 models unlimited; 15 credits per dollar |
Plus $47 annual ($59 monthly) 500 Nano Banana Pro images/month 7 models unlimited; 26 credits per dollar |
Ultra price not listed 31 credits per dollar shown only as a credit rate on the pricing page |
Team price not listed 33 credits per dollar shown only as a credit rate on the pricing page |
- |
|
credits/month
|
AI Starter $11.99 annual ($19.99 monthly) 16,500 credits ~1,650 images or ~103 videos; up to 3 members |
AI Core $23.99 annual ($39.99 monthly) 40,000 credits ~4,000 images or ~250 videos; selected models unlimited |
AI Creator $41.67 annual ($69.99 monthly) 80,000 credits ~8,000 images or ~500 videos; up to 3 members |
- | Custom Business contact sales unlimited generations on all models, SSO, indemnification, SOC 2 Type II |
|
credits/month, per seat
|
Starter $13 annual ($14 monthly) 4,000 credits ~4,000 images or ~50 videos |
Plus $27 annual ($34 monthly) 12,000 credits ~12,000 images or ~150 videos |
Pro $44 annual ($56 monthly) 24,000 credits ~24,000 images or ~300 videos |
Wonder $175 annual ($240 monthly) 106,000 credits ~1,300 videos |
- |
|
credits/year
|
Premium $14.50 annual ($20 monthly) 240K credits/year ~1,600 images or ~255 videos per year |
Premium+ $33.75 annual ($45 monthly) 600K credits/year ~4,000 images or ~638 videos per year; unlimited generations on selected models |
Pro Starter / Pro $82.50 annual ($110 monthly); Pro $210 ($280) 1.5M / 4M credits/year |
Business $55/seat annual ($69 monthly), 2 to 100 seats 1.08M credits/year for the team SSO, usage reporting |
Enterprise contact sales indemnification, 3-year rollover |
|
tokens/month
|
Free $0 150 fast tokens/day |
Essential $10 annual ($12 monthly), ex tax 8,500 tokens + 25,500 bank |
Premium $24 annual ($30 monthly) 25,000 tokens + 75,000 bank unlimited relaxed image generation on selected models |
Ultimate $48 annual ($60 monthly) 60,000 tokens + 180,000 bank unlimited relaxed image and video generation on selected models |
Teams / API Starter $72/mo ($24/seat), Growth $144/mo ($48/seat) 3 seats minimum, so those are the entry prices · 75,000 / 180,000 shared tokens, plus 25,000 / 60,000 fast tokens per seat API pay as you go |
|
credits/month, per seat
|
Starter $20/seat (annual = monthly) 400 credits ~160 Nano Banana Pro images or ~15 Seedance 2.0 Fast videos; selected models only |
Plus $50/seat annual ($60 monthly) 2,000 credits ~800 images or ~56 Seedance 2 videos; all models |
Max $101/seat annual ($150 monthly) 5,000 credits (up to 15,000) ~2,000 images or ~142 videos; lowest cost per credit |
Team / Scale $79 and $215/seat (monthly list), minimum 5 seats 1,600 / 4,000 credits per seat SOC 2, SSO, indemnification |
Enterprise contact sales custom SSO, indemnification, SOC 2 |
|
priced in outcomes per month, not credits
|
Trial free for 1 month, no card 10 minutes of generation time · 300 images per month, clips up to 15 s watermarked export and Eco (off-peak) processing; 1080p, 5 GB |
Starter $12/seat/mo ($120/seat/year) 60 minutes of generation time · 6,000 images per month, clips up to 15 s 1080p, Standard processing, 50 GB, SSO |
Pro $25/seat/mo ($250/seat/year) 240 minutes of generation time · 15,000 images per month, clips up to 30 s 1080p, Express processing, 200 GB, SSO |
Business $50/seat/mo ($500/seat/year) 600 minutes of generation time · 45,000 images per seat per month, pooled across the team, clips up to 90 s 1080p generation with 2K export, Priority processing, 500 GB per seat pooled, SSO |
Self-Hosted † intranet only your hardware's capacity, clips up to about 5 minutes; up to 4K on suitable hardware; storage up to 1 PB per deployment for regulated industries and confidential work; on-prem, private or gov cloud, or air-gapped |
What the matrix shows
- Meraqi is the only vendor in this set that prices in outcomes. Every competitor sells an abstract pool (credits or tokens) whose real-world yield depends on which model you pick; the buyer does the arithmetic. Meraqi states deliverables per month, minutes of finished video and images, counted from each user's own billing date with no daily limits, so within the month nothing is use-it-or-lose-it.
- Units are not comparable across vendors. Higgsfield, Artlist, OpenArt and InVideo meter credits per month, each with different model costs per credit; Magnific meters credits per year; Leonardo meters tokens with a rollover bank. A "credits" column that looks bigger is not necessarily more output.
- Video-first pricing has reset. InVideo replaced its $17 to $900 credit plans with per-seat plans at $20, $50 and $101 a month billed annually ($20, $60 and $150 monthly). By its own count the $20 Starter seat covers about 15 short Seedance 2.0 Fast clips a month; Meraqi Starter, at $12, includes 60 minutes of generation time.
- Annual-vs-monthly billing splits obscure headline prices. Magnific Pro is $210 or $280, Artlist AI Creator is $41.67 or $69.99, and InVideo Max is $101 or $150 depending on the toggle. Meraqi leads with the monthly price everywhere and states annual billing plainly as two months free.
- Compliance is gated up-tier everywhere. SSO, indemnification and SOC 2 live in team or contact-sales tiers across the matrix; the cheapest SSO in the set is Magnific's $55/seat Business (minimum 2 seats), and InVideo's starts with its $79/seat Team plan (minimum 5 seats). A published Self-Hosted tier (on-prem, gov cloud or air-gapped, built for regulated industries) has no counterpart anywhere in this set, and every Meraqi plan includes passwordless sign-in with inherited two-step verification, including single-seat Starter (no passwords stored; Google and Microsoft today, with company logins through the Meraqi Identity Broker coming soon), while competitors sell identity features as upsells.
- Seat prices sit mid-market, and minimums matter. Business at $50/seat undercuts Magnific Business ($55-69/seat) and sits just above Leonardo's $48 Growth seat, but two of those plans set a floor. Leonardo Teams takes 3 seats minimum, so entry is $72 or $144 a month, and InVideo Team takes 5, at $79/seat. Meraqi sells single seats. What a seat buys differs, and for video most vendors do not publish enough to say by how much.
- "Unlimited" claims carry fine print. Higgsfield sells 7-day unlimited windows per model; Leonardo's unlimited is relaxed-queue on selected models; Magnific and Artlist make selected models unlimited, and Artlist reserves all models for Custom Business. Meraqi's free month avoids the word entirely; it is a plainly stated pool, 10 minutes of generation time and 300 images, with a watermark and a relaxed queue, and it needs no card.
What a second of video costs
Every vendor here sells video. One of them publishes what a second of it costs. We went looking on September 20, 2026, and this is what each makes available before you subscribe.
| Vendor | Rate per second published | What you can find out before you pay |
|---|---|---|
| Yes | A full table by model, resolution and whether the clip has audio, running from 50 to 1,200 credits a second. Their plan pages advertise up to 103 AI videos, which works out at roughly three seconds each on their cheapest model at 480p. | |
| No | Their help centre says costs depend on the model or tool being used, and that the interface indicates the number of credits required. Standard videos are stated as 5 to 10 seconds. | |
| No | Token costs for video generation are not published. | |
| No | The help centre documents how many credits a model uses per image. There is no video rate. | |
| No | Sells plans by image count and publishes no video yield at all. | |
| No | No rate card. A support article reports about 16 credits for one clip from observed sessions, with a range of 11 to 27, because credit draw varies with clip duration and settings. | |
| Not how we sell it | You buy generation time, which is how long our GPUs work on your behalf, metered in seconds. The models run on our own hardware rather than through a third-party API billed by the output second, so the cost is ours to measure rather than a rate someone else sets and can change. |
Why this page has no cost calculator. It used to. A fair one needs every vendor's rate per second of finished video at a stated model and resolution, and five of the six do not publish one. Ours filled those gaps with our own assumptions about companies we compete with, which is not a fair test of them or a claim we can stand behind. It was removed on September 20, 2026.
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Competitors verified September 18, 2026; Meraqi plans as of September 18, 2026. All prices USD, exclusive of tax. Sources are the vendor pricing pages linked in the first column.